Distributors
Join Our Global Distribution Network
SUP wholesale distribution partner program with exclusive territories, complete inflatable SUP product portfolio, and world-class support. Afarer ships to 50+ countries — we're looking for established marine and water sports distributors.
Wholesale distribution terms: exclusive territory, 3–8 SKUs per program, 45–60 day payment terms, and 100% factory pressure-tested stock before dispatch. Distributors buy at factory-direct wholesale pricing with a dedicated account manager; minimum opening order and freight terms are agreed per territory, shipped FOB Qingdao or CIF.
Specifications verified: 2026-08About the program
SUP Wholesale Distribution, Built Around Long-Term Partnership
Afarer plans, builds and quality-tests every inflatable SUP, kayak and accessory in our own manufacturing facility — so a wholesale distribution agreement with us comes with the source of supply built in. Distributors do not resell a distant third-party range: they receive the complete Afarer product catalog, direct factory pricing, and a dedicated account manager who plans seasonal replenishment around their sell-through.
Most of our distribution partners operate in one exclusive territory and carry a concentrated range of 4–8 best-selling models — all-around boards in three sizes, a touring model, and the matching pump, paddle and care accessories. Because we control the full production line, we can schedule large runs for the northern-hemisphere season start, stabilize freight costs with forward orders, and free up working capital with transparent wholesale terms and agreed payment schedules.
The distribution program is one of two ways to buy Afarer products wholesale. If you already run a wholesale channel, this page is for you. Brands, resorts, training schools and rental fleets buying direct for their own use should review the OEM/ODM manufacturing and fleet programs instead.
Why join
What Distributors Get
Everything you need to succeed in your market.
- 50+
- Countries shipped
- 1
- Dedicated account manager
- 45–60
- Day payment terms
- 10+
- Core product lines
- 3–8
- SKUs per territory program
- 100%
- Factory-tested before dispatch
How it works
Pathway from Application to First Container
A clear, multi-stage onboarding process so your wholesale channel ships on time in its first season.
- 1
Apply
Submit the distributor application with your company profile, existing wholesale turnover and territory.
- 2
Territory mapping
We confirm exclusivity and agree which countries or regions your program will cover.
- 3
Catalog & pricing selection
Choose your opening product range and receive wholesale pricing for your territory.
- 4
Sample order
Order certification samples to test quality, packaging and drop-ship handling before the first container.
- 5
Seasonal replenishment
Your account manager schedules production and replenishment around your forecast and the season calendar.
What Distributors Get
Everything you need to succeed in your market.
- Exclusive territory rights
- Complete product catalog (SUP, accessories, parts)
- Competitive wholesale pricing
- Marketing & sales materials (translated)
- Training program (product, sales, maintenance)
- Trade show support
- Sample program
- Drop-ship capability
- Dedicated distributor account manager
- 45-60 day payment terms
Current Distribution
Afarer currently serves these markets directly.
Europe
France, Germany, UK, Spain, Italy, Netherlands, Sweden, Norway, Poland, Greece
Asia
Japan, South Korea, China, Thailand, Singapore
Middle East
UAE, Saudi Arabia
Americas
USA, Canada, Brazil, Mexico
Oceania
Australia, New Zealand
Africa
South Africa, Morocco
Distributor FAQ
Wholesale Distribution Program — Frequently Asked Questions
What is the minimum wholesale order for a new distributor?+
New distribution partners typically open with a sample order followed by a first container scheduled to their season. Exact minimums depend on territory size and the chosen product range; your account manager confirms the opening volume during catalog selection.
Are territories exclusive?+
Yes. The Afarer distribution program is built on exclusive territories — each wholesale partner covers a defined country or region and receives pricing and program support for that market.
Do you support drop-shipping?+
Drop-ship capability is included in the distributor program. Samples, product packaging and handling are validated during the sample-order stage so drop-ship orders run cleanly from day one.
What products can distributors order?+
The complete Afarer catalog: inflatable SUP boards across all-around, touring and surf shapes, inflatable kayaks, pumps, paddles, life vests and care accessories. Most partners open with 4–8 best-selling SKUs and expand in later seasons.
How are orders shipped?+
Orders leave our factory on scheduled sailings, with forward ordering available to stabilize freight costs. Your dedicated account manager plans production and dispatch around your forecast and the season calendar.
How do I apply?+
Use the application form on this page or contact us directly. Applications are reviewed by the distribution team, and we respond with next steps, including territory mapping and a draft agreement, within a few working days.
Keep reading: distribution partners sell the same boards we make for OEM/private-label brands — review the manufacturing program and the factory quality process so you can position the product with confidence.
Ready to become a distributor?
Apply for our distributor program or download our distributor information kit.